Green & Safe LIFE-Styles is the project of the Association of Conscious Consumers in Hungary, started in 2018.
Between 2018 and 2023 the Association of Conscious Consumers (ACC) helps consumers to use household chemicals in a more sustainable and safe way with the following programs:
Action A: Background researches, preparatory actions
For the successful delivery of the following actions, ACC made background researches about the attitudes towards household chemicals, the awareness of the EcoLabel and safety labels, the market penetration of green household chemicals. The English summary of the background researches is available on request. Please contact us at firstname.lastname@example.org.
Action B1: Information HUB: website, product database and phone application
The database covers the 10 most typical household cleaning product categories, it provides information about the sustainability and safety features of these products. From 2021 the database is accessible through www.tudatosvasarlo.hu and via smart phone applications.
Dowload the app from here:
Action B2: Awareness raising with product tests
Our earlier research concluded that the imagined weaker efficiency, perception about the higher price, and the belief that these products are hardly available are among the main barriers of not chosing ecological, ecolabelled products. Almost each household uses the following products: washing up liquid, laundry detergents, fabric softeners, abrasives, toilet cleaners, all-purpose cleaners, therefore our product tests focus on the efficiency, environmental and health aspects of these products, while the results also highlight whether the tested product has Ecolabels or holds CLP signs that warn for potential health risks. We also indicate prices that usually show that Ecolabelled products could be found in the average price range.
Results of the washing up liquid test 2020
Top 3 of the liquid laundry detergent test 2020
The English summary of product tests:
Action B3: Behaviour change program and adult education with change agents (EcoTeams)
EcoTeams (ÖkoKörök) is a community based behaviour change program originally developed by the Global Action Plan International. In their original forms EcoTeams are groups of 5-10 people who meet regularly to provide peer support to change for sustainable lifestyles. In the Green & Safe LIFE-styles project ACC elaborated the altered version of EcoTeams, called EcoTeams Lab (Tiszta Otthon ÖkoKör).
The EcoTeams meeting cycle in the EcoTeams Lab
Our impact measurement resulst show that not only did participants use fewer but more environmentally friendly cleaning products during the 5 weeks of EcoTeams, but they also maintained this green behavior six months on. Six months after completing EcoTeams, participants kept about 20% fewer chemicals at home than at the beginning of the programme.
The positive change was due to the drastic reduction of two cleaning product groups: they managed to reduce the number of non-ecolabelled cleaning products and single-use wet wipes by more than 50% by the sixth month following the programme. The change was not the result of a few very committed “eco-fighters”, but more than 90% of participants reduced their use of “traditional” chemicals.
Instead of the commercial detergents, EcoTeam members started to use independently certified ecolabelled products and alternative cleaning products (washing soda, baking soda, vinegar, citric acid). Six months after EcoTeams, there were 60% more ecolabelled products and 25% more alternative cleaning products in these households than at the beginning of the programme – all this in the shadow of the COVID pandemic.
The impact of the EcoTeams
The impact of the EcoTeams is visible after 6 months in participating in the program
The impact of the EcoTeams is still visible after one year in participating in the program
The English version of EcoTeam Lab:
Action B4: Awareness raising and public outreach campaign
Content on the www.tudatosvasarlo.hu
The Association of Conscious Consumers publishes contents about the safe and sustainable use of household chemicals, including the product groups covered by our app. These articles focus on the safety of products, offer safer solutions for household problems.
Here is a sample of our most popular topics:
Action C: Impact measurement
ACC delivers baseline and follow-up surveys among the key stakeholders to monitor the achievement of the planned results at the beginning and the end and during the course of the project. The project has contracted social impact measurement experts for the external monitoring and validation of project results both quantitatively and qualitatively. Naturally, the impact measurement among the directly involved target groups is part of the activities.
Action D: Dissemination, replication and transfer of project results
Among others this action includes press activities, dissemination of results in relevant professional network, participation on conferences, organising capacity building workshops, participation in relevant policy processes.
For a visual summary of the project see our poster presented at the LIFE Platform Meeting on Chemicals (November 2019, Vilnius): d.d3.1_life_platform_meeting_on_chemicals_november_2019_poster